Rojo gears up for busy Easter sale

Pictured left to right: Pro snowboarder and Rojo athlete Lauren Staveley, Jassie Salveson (marketing and sales), Jack Jervies (retail assistant), Jo Buckle (co-founder and head of design), Mitch Reither (operations, production manager) and Nicole Gray (e-commerce and customer service). Photos: VINNIE VAN OORSCHOT

WHEN avid skiers Jo Buckle and Roe Clapham started Rojo 35 years ago with $100 between them, there were no female brands in snow sports, so the pair decided to change that.

Fast-forward three decades and the Torquay outerwear brand is preparing for what will be one of the most anticipated snow seasons in recent years.

“We’ve been serving the community for a long time now and as a close-knit family experience talks a lot,” co-founder and head of design Ms Buckle said.

Other inventory will have prices slashed by up to 40 per cent.

Expanding from the company’s initial handmade headbands, the Rojo brand has grown into a fully operational company designed by women for women, specialising in custom, handcrafted artwork, designing prints in-house and collaborating with like-minded female artists from around the world.

The organisation is part of a dwindling group of family businesses on the Surf Coast, with Rojo primarily run by Jo’s husband David Salveson (CEO), Ms Buckle herself and daughter Jassie Salveson (marketing and sales) and their team of dedicated staff members.

Snowboards will be 30 per cent off during this weekend’s Easter sale.

Over the past two years, operations have been more difficult than usual for Rojo, which has meant rolling down the shutters and doubling-down on what is important to the company.

However, the team is still here and is preparing for its busy Easter sale.

“We haven’t been able to hold this sale for two years, so this time around is really exciting,” Ms Salveson said.

“The sale has expanded from what it has been in the past, we have hardware such as bindings and snowboard and software like boots and gloves on sale over the weekend. There is something for everyone no matter their snow sport ability.”

Rojo’s factory outlet can be found at 14 Baines Crescent, Torquay.

Sale prices will be down by 40 per cent on most of Rojo’s inventory, with snow jacket prices down to $100 and 30 per cent off all snowboards from Friday, April 15 to Monday, April 19.

Rojo is ecstatic for the upcoming snow season, particularly after the buzz the Winter Olympics created earlier this year.

“We are seeing a lot of hype from people heading to the snow this year because they couldn’t go to Queensland or Bali during the summer months, so it’s great to see people following their passion to get back to the snow,” Ms Salveston added.

To check out Rojo’s complete range before heading to the outlet store at 14 Baines Crescent this weekend, head to www.rojoouterwear.com.au.