Surf Coast eyes Eco Destination status

THE Surf Coast might soon be internationally recognised as an Eco Destination known for its natural environment and commitment to sustainability.

The shire announced last week that it had begun the certification process with Ecotourism Australia, the national peak body for sustainable and nature-based tourism.

The certification identifies destinations to travellers that are backed by a strong, well-managed commitment to sustainability practices and provide high-quality nature-based tourism experiences.

Once certified, the Surf Coast will join a select group of highly regarded destinations across the country including Western Australia’s Margaret River, New South Wales’ Blue Mountains and Queensland’s Port Douglas and Daintree Forest.

Councillor Kate Gazzard said Ecotourism Australia’s programs are globally acknowledged for their industry standards and recognised by the Global Sustainable Tourism Council.

“Getting Eco Destination Certification is a demonstration of council’s strong commitment to ongoing improvement of sustainable practices,” she said.

“It’s about delivering high-quality nature-based tourism experiences within the region.

“When people are deciding where to travel, sustainability rating is becoming a big factor influencing their travel decision.

“Research shows 75 per cent of travellers want to travel more sustainably and 71 per cent want to leave the places they visit better than when they arrived.”

The shire has indicated it will work closely with Great Ocean Road Regional Tourism, Traditional Owners and other stakeholders to meet and maintain the 91 criteria required to achieve the Eco Destination certification.

These criteria are divided into six different pillars, including destination management, nature and scenery, environment and climate, culture and tradition, social wellbeing and business sustainability and marketing.

It is hoped the certification will contribute to the Surf Coast’s vital tourism industry, which currently brings approximately three million visitors to the region, generating more than $500 million in expenditure and creating 1,700 jobs.

“Getting the balance right is essential to ensure a positive experience for everyone,” Cr Gazzard said.

“A great experience supports the environment, affirms our values, extends people’s stay and in turn benefits out businesses and creates more jobs for our community.”

Cr Gazzard said the initial preliminary assessment was “very positive” and it was anticipated that it would take 18 months for the region to achieve the Eco Destination certification.

“Our strengths include our Climate Emergency Action Plan and meaningful consultation with Traditional Owners.”