Sustainability and fashion ARE IN THE BAG AT PROJECT TEN

Geelong sustainability brand Project Ten has launched its inaugural range of reusable bags made using plastic bottles retrieved from landfill.

Dubbed the “Recycled Range”, Project Ten’s latest product has seen the business reinvent its production process, furthering the brand’s commitment to helping Aussies take small but meaningful steps towards sustainability.

Project Ten founder Jacquie McLean, who established the business in 2012, says although her initial mission was to encourage the use of reusable bags, this year has seen her actively remove single use plastic bottles from landfill.

“I wanted to create something highly reusable that helps the environment by taking plastic out of landfill and turning it into something useful and beautiful,” she said.

“The whole world needs to become more circular in its use of items. Turning them into something new or finding another use for them is something we can all do to reduce our waste footprint.”

Jacquie says the business idea came about after a day at the beach with her two young children. Passionate about sustainability, Jacquie wanted to create a sturdy, easy to clean but fashionable bag that could be taken anywhere.

“Bags become a habit. Choosing a reusable bag is one little thing you can do without being overwhelmingly environmentally conscious,” says Jacquie.

“It’s about doing just one little thing at a time. It all begins to add up.”

In addition to helping people make positive changes to their everyday habits, Jacquie chooses to collaborate and support other small businesses in the development of her brand.

Two of Project Ten’s latest range designs were created by Clare Westwood, owner of Victor Fox Design, while the campaign images were shot by Amelia Dowd.

Project Ten’s “Recycled Range” features three new prints across nine bag styles, with two designs created by Victor Fox.

View the Recycle Range at projectten.com.au or follow @projecttenaustralia on social media for news and updates.