WESTERN United and the City of Greater Geelong have strengthened their relationship entering a new partnership as the club grows its ties with the
The partnership aims to help United build attendance at its home matches at Kardinia Park while generating economic gains for Geelong.
United is in its second season of the A-League competition, having already played one match in Geelong on December 28.
Western United will play a further four matches at Kardinia Park this season, with the next fixture taking place on January 23 against Perth Glory.
Geelong mayor Stephanie Asher said Western United was already making significant strides into the Geelong sporting landscape.
“Western United is our home A-League team and they’ve done a great job engaging with the local community during their short history so far,” Cr Asher said.
“Every Western United game in Geelong attracts visitors to our city and brings national TV exposure, while helping to build local participation in the sport of football.
“This partnership cements the club’s relationship with the city and will bring benefits for the club and our local economy.”
Western United director of football Steve Horvat said it was important to continue building the club’s relationship with Geelong and this partnership was another way to grow the game in the region.
“Geelong will go down in history as the place where Western United played its first ever home game and we want to continue to have an ongoing relationship,” Mr Horvat said.
“We have created a real home ground feel at GMHBA Stadium and this partnership will continue to develop that for both the players and fans.”
As part of the sponsorship agreement, which is being delivered via Geelong Major Events, the Western United colours and brand will be promoted through the city’s banner and billboard programs. Geelong promotional material will be shown in-stadium during United home matches.
Remaining local fixtures include a clash with the Central Coast Mariners on April 23, while two more matches – against Macarthur FC and the Newcastle Jets – are still to be rescheduled having been postponed earlier this month.