Bellarine Property launches new website with wow factor
Bellarine Property has launched a stunning new custom website which features industry-first functionality and local listings, while showcasing the region with beautiful imagery.
The easy to navigate site has been 12 months in the making and breaks the mould of what you might expect from a real estate agency – including the added feature of a daily surf report.
Founder and managing director Christian Bartley said it had been a long-held goal to create a custom designed site since starting the agency in 2011 and the team was thrilled with the result.
“It’s been a goal for us to do for some time as we love the freedom of not being tied to a franchise and abiding by rules,” he said.
“We wanted to make a website which really showcases who we are, our personality and offer the browser a feel of what and who we are.”
Christian said every aspect of the website had been carefully designed by the team, including colour choices, the size of a circle or word, the location of a graphic, what graphic, how it functions, the font size and style and positioning.
“It was tiring but when I could see light at the end of tunnel it got very exciting to see it all come to life,” he said.
Christian said the website included functions that are new to the industry which was exciting and the new-look site had been extremely well received by those who had already visited.
“We have invested in some beautiful photography taken across the Bellarine Peninsula to improve the look and feel from an ordinary website,” he said.
“We take huge pride in everything we do and everyone loves a good photo, especially if it’s of the area you live or wish to live.”
Christian said a handy feature of the new site was the ability for those looking to sell to book an appraisal online at any time of the day or night that was convenient to them.
“We all live in a world where everyone expects everything now, immediately,”
he said. “We have adapted to this requirement on our website, allowing clients to do what they can do these days with booking a hair appointment or physio appointment online.
“We have allowed our market place the ability to book an appraisal online at any time of day.
“This feature alone will remove the hassle from back and forth phone calls between the appropriate people to just book one appointment.”
The website features sections for buyers, sellers, investors and developers, as well as access to a free digital property report and a user-friendly layout which provides key statistics and facts in an easy-to-read format.
The insights section also features videos depicting aspects of Bellarine life, township profiles, a news section and Christian’s own informative blog.
“It was critical to us the site is easy to navigate, it remains consistent throughout and allows the browser to find what they’re looking for easily,” Christian said.
Christian said while it was fantastic to be a market leader for this new style of website, he expected other agencies would be following suit in creating more personalised and dynamic websites that reflected the community in which they live and work.
“Feedback to date has been phenomenal, not just locally, but well-known sources in the industry across Australia,” he said.
“We enjoy delivering ground-breaking concepts to our market place and then seeing them work so well, interestingly enough, it’s only a matter of months when other agents who we compete with begin adapting the same or similar thing to what we have created.”
Discover more by visiting the website at bellarineproperty.com.au.