Great Ocean Report – February 14, 2019

We have been enjoying one of the best summers on record and the love for our beautiful coastline is at an all-time high.

Many of the Surf Coast traders are reporting their best summer ever due to the consistently high numbers of visitors drawn by the beautiful weather.

The coastal real estate markets have been active but not immune to the negative sentiment witnessed in the metropolitan markets towards the end of 2018.

Price points below $1 million have remained incredibly active but we have witnessed more caution in the higher end.

This is also a reflection of what has occurred in the metropolitan markets.

Having said that we are very proud to announce that we have just set a new Surf Coast record with the sale of the stunning property at 2 Ocean Boulevard Jan Juc.

The final price is undisclosed but sold within the advertised $5,250,000 – $5,750,000 range. We have also recorded two sales in the $1.5 million to $2 million range in Aireys Inlet and Fairhaven.

In the main though most of the activity has been below $1 million. As an example, our Anglesea office recorded 10 sales in January, eight of which were below the $1 million mark.

Our Apollo Bay office also sold 10 properties in January, with only one over $1 million.

When property markets face sentiment challenges, it is always fascinating to us how some potential buyers get caught up in a purgatory state of mind between wanting to proceed because they are in a position to do so, and nervous because some of the herd is sitting on their hands.

Mainstream media have continued their role as purveyors of potential misery, and we understand how some buyers become reluctant observers.

We also understand that some have struggled to get credit because of tighter lending standards, but for those who are able to proceed, many of the challenges they face are purely psychological.

To assist them through this, we ask them several questions to help them make a decision:

Are you in a position to proceed right now financially? Answer is usually yes.

Is your employment or financial position likely to negatively change in the near future?

Answer is usually that it is unlikely.

How long do you intend to hold the property? Answer is usually that they intend to hold it as a long-term family asset.

Are you getting any younger? They usually laugh.

Are you aware of the supply-anddemand undamentals of the Great Ocean Road market?

We then show them the graphic above, they usually have no understanding of these at all.

Real estate is a supply versus demand equation simply because they are physical assets. Unlike the share market, they cannot suddenly disappear.

The buyers are often caught up in the paradox of having a short-term view of a long-term asset.

The fundamentals of the Great Ocean Road property market are incredibly strong due to the very limited supply
of the towns and the increasing populations of Melbourne and Geelong, which is where most of the buying demographic originates from.

The Great Ocean Road towns have minimal room to grow due to natural or regulatory boundaries, yet the populations of Melbourne and Geelong continue to grow rapidly.

According to the state government projections, Melbourne is set to become Australia’s largest city by the middle of this century with an estimated population of more than 7 million people by 2041.

Weigh this against the number of total properties in the Great Ocean Road towns and you can see why short-term hesitancy to commit because of current sentiment, by those that would really like to, is so illogical.

As you can see in our graphic, Aireys Inlet and Fairhaven only have 2,064 properties, Anglesea has 3,302, Lorne has 2,388 and Apollo Bay only has 1,250 rateable properties including commercial properties.

Even the Torquay and Jan Juc area, which has seen significant growth, is currently having its town boundaries reinforced by the recently re-elected Labor government.

The simple message to those considering buying or trading up on the coast (we have seen a lot of upgrading in the last two years) and who have the means to do it, have a mediumto long-term view of ownership and just simply want to get on with their lives, is proceed with confidence. The interesting thing is that if we asked buyers to list and rank all the reasons why they want a property on the coast, for most capital gain would not even be in their top five.

We hope you found this informative and if we can be of assistance in any real estate matter please do not hesitate to call.