Surfing museum rides high on visitor boom

The Australian National Surfing Museum (ANSM) is riding a wave of success, with visitor numbers at an almost-20 year high.

This year has seen the museum record its highest January visitation since 1999 and highest February visitation since 2000.

The increase has been underpinned by the Wipe Out exhibition, which has been extended to November 1 because of its popularity. The exhibition features sensational footage of some of the world’s most extreme waves and family-friendly activities.

“There has been a constant stream of tourists and locals through the doors to experience Wipe Out, which has been a hit for people of all ages – from young families to veteran surfers,” shire mayor David Bell said.

“It shows that the museum is an important attraction for both the local community and visitors.

“When Wipe Out is finished, the museum will launch an exciting new exhibition to ensure we capitalise on this momentum.”

Featuring films, informative exhibition spaces, dozens of stunning photographs, an unrivalled collection of surfboards, plus displays of vintage surf clothing, wetsuits, movie posters, games, books and competition trophies, the museum traces the growth and developments around the amazing activity that is riding waves.

The museum is also home to the Australian Surfing Hall Of Fame, which celebrates the significant contributions and achievements of the nation’s best-known pioneers and greatest champions.

With the Rip Curl Pro at Bells Beach approaching, Cr Bell said it was an ideal time for people to visit the museum.

“The Surf Coast will be swept up in the buzz of the Rip Curl Pro at Bells Beach, which starts later this month.

“Whether you’re someone who’s lived in the region your entire life or you’re a holidaymaker, we encourage you to check out the museum, as it’s a top tourist attraction in Torquay.”

The museum is open every day (excluding Christmas Day) from 9am to 5pm. It is located at 77 Beach Road, Torquay – the official start of the Great Ocean Road.

Admission prices are $12 for adults, $8 for students, pensioners and children (aged 16 and under), and $25 for a family ticket (two adults and up to three children). Children aged five and under are free.