A brand built by mums for families

Fizz Apparel isn’t just another children’s clothing brand – it’s a heartfelt creation built by two mums who know first-hand the challenges (and joys) of dressing little ones.

Founded by best friends Jusinta and Nova, Fizz was born from a desire to bring excitement, style and practicality to children’s fashion. As mothers, Jusinta and Nova struggled to find high-quality, stylish and functional clothing that truly celebrated childhood. Too often, they encountered the same uninspired designs, with limited options that either lacked personality or fell short on durability. Rather than settling, they decided to build something better – a brand that makes dressing children easy and fun while offering the style and longevity parents need.

The Fizz difference

At its core, Fizz Apparel is about more than just clothing. Every collection reflects the belief that children’s fashion should be playful, expressive and effortlessly stylish without compromising on quality.

Guided by five key pillars, Fizz stands out in a crowded market:

Quality that lasts – Children’s clothes should be made to withstand adventure. Every piece curated by Fizz is chosen with longevity in mind, ensuring it keeps up with active little ones

Style with substance – Fizz pieces are curated to be as practical as they are stylish, offering a perfect blend of comfort, versatility and standout design

Affordability without compromise – High-quality, thoughtfully selected clothing shouldn’t come with an overwhelming price tag. Fizz ensures parents can shop with confidence, knowing they’re getting great value

Cohesive dressing made simple – Every Fizz collection is carefully curated to mix and match, making it easy for parents to build a versatile, coordinated wardrobe for their children. No more struggling to put together outfits. Fizz ensures that every piece complements another, and

Community over everything – Fizz is more than a brand; it’s a family. Jusinta and Nova’s journey as mums and business owners has shaped a space where parents can feel connected, inspired and supported.

Every collection is curated with parents and children in mind, offering timeless essentials, playful statement pieces and special occasion outfits that feel unique. Whether it’s the perfect romper, an everyday T-shirt, or a beautifully detailed outfit for a milestone event, Fizz brings excitement back into children’s fashion while ensuring that every piece works together for effortless, stylish dressing.

A brand rooted in passion

More than just co-founders, Jusinta and Nova are two mums navigating the beautiful chaos of raising children while building a business they believe in. Their personal journey is woven into Fizz’s DNA, shaping a brand that understands the needs of modern families.

With a growing community of parents who share their love for stylish, durable and thoughtfully curated pieces, Fizz Apparel continues to redefine what children’s fashion can be.

Join the Fizz family and discover how to make dressing your children easy and fun.

Head to shopfizz.com.au or @shop.fizz on Instagram and TikTok for more.