A calmer, fume-free approach to modern hair care

FOR Evie Rauber, hair has never been about fast transformations or chasing trends. With over a decade in the industry, her philosophy has always centred around one thing: creating natural, healthy hair that feels effortless and truly personal to each woman who sits in her chair.

After years working in traditional salon environments, Evie felt called to create something different.

She established Hair by Evie as a private studio space designed to slow the experience down and prioritise wellbeing alongside beautiful results.

Her clients often describe their appointments as calming, unrushed and restorative – more like a ritual than a typical salon visit.

The studio operates as a fume-free environment, offering a gentler alternative for women who are conscious about what they breathe in and what comes into contact with their skin.

Evie specialises in soft blondes, fine-foil techniques and lived-in colour that grows out seamlessly. Rather than dramatic changes, her approach is about enhancing what already suits the individual.

“Hair should feel like you – just elevated,” she explained.

Many of her guests are busy women, mums and professionals who value longevity, quality and a peaceful space where they can relax while still achieving refined, modern colour.

Alongside her colour work, Evie is also known for relaxed, romantic bridal styling that reflects her signature aesthetic: soft textures, effortless movement and looks that feel timeless rather than overly polished.

Brides are drawn to her calm presence on the morning of their wedding and her ability to create styles that feel natural, wearable and true to them.

 

Beyond colour and styling services, scalp health has become a growing passion. This led Evie to formulate her own organic rosemary hair and scalp oil, crafted in small batches using certified organic plant oils.

Designed to support scalp balance, hydration and overall hair vitality, the oil reflects her commitment to clean, simple ingredients and intentional self-care.

What began as something created for her clients quickly gained attention within the local community, with many women incorporating it into their weekly rituals at home.

What truly sets Hair by Evie apart is the environment itself. The private studio offers a quiet, fume-free space away from the noise and strong chemical smells commonly associated with larger salons.

Guests are welcomed with organic teas, thoughtful consultations and a personalised experience from start to finish.

It is this attention to detail and slower pace that has built strong word-of-mouth referrals and long-term client relationships.

For Evie, success is not measured by volume but by connection.

“I want women to leave feeling lighter, confident and genuinely looked after – not rushed out the door,” she said.

As her brand continues to grow, her focus remains the same: intentional services, healthier hair practices and creating a space where beauty and wellbeing meet.

Hair by Evie is proudly based in Geelong, offering private appointments for colour, relaxed bridal styling and scalp rituals, alongside her signature organic rosemary oil available both in studio and online.