A new chapter for Shanti Soulfoods:tradition, innovation and a taste of what’s next

IN an industry increasingly crowded with fleeting trends and overcomplicated wellness promises, Shanti Soulfoods continues to prove that authenticity, craftsmanship and quality still matter.

This season marks an exciting milestone for the beloved Torquay-born brand with the launch of two standout additions to its growing portfolio: the refreshing Sparkling Lemon Tonic cans and the debut of Torquay Mineral Water, both created with the same commitment to purity and thoughtful nourishment that customers have come to expect from Shanti.

The Sparkling Lemon Tonic offers a clean, crisp and naturally invigorating drink. The beverage offers an alternative to sugary soft drinks and artificial energy beverages, with the team instead opting to use locally sourced honey to sweeten the brew.

Alongside it comes the launch of Torquay Mineral Water, a product that reflects both place and philosophy.

Inspired by the pristine coastal spirit of Victoria’s Surf Coast, the new mineral water represents simplicity done properly: premium hydration without compromise.

In an age where consumers are paying closer attention to ingredients, sourcing and sustainability, Shanti’s move into mineral water feels natural.

Co-founder Valeri found a gap in the market for real mineral water.

“Back in Russia, our mineral water actually had minerals in it and you could taste it,” she said. “After trying many mineral waters, I was disappointed and I felt a need to create our own.”

Yet perhaps the clearest sign of Shanti Soulfoods’ growing momentum is the surging demand for its premium brewed chai range.

What began as a niche favourite among devoted chai drinkers has rapidly become one of the brand’s defining success stories.

Unlike mass-produced powdered alternatives, Shanti’s chai, brewed by chai master Jim Turner, has built its reputation on depth of flavour, traditional spice balancing and genuine brewing methods that honour chai’s rich cultural roots.

Cafes across Australia are increasingly recognising that customers want more than convenience – they want experience, ritual and authenticity in the cup. Shanti’s chai delivers precisely that.

The growing popularity of premium chai also speaks to a broader cultural shift.

Consumers are gravitating toward products with story, intention and integrity. They are looking for brands that feel human rather than manufactured.

Shanti Soulfoods has managed to occupy that rare space where wellness, flavour and community intersect naturally.

At a time when many companies chase scale at the expense of soul, Shanti appears determined to do the opposite: grow carefully, stay grounded and continue creating products that people genuinely connect with.

The launch of Sparkling Lemon Tonic and Torquay Mineral Water signals not just business growth, but a confident vision for the future – one where premium beverages can still be handcrafted, thoughtful and deeply rooted in quality.

For Shanti Soulfoods, the next chapter is already underway. And judging by the response from customers, cafes and retailers alike, it may be the brand’s most exciting yet.

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