Fresh brand: Designer Peter Lambert and board member Mike Hills show off Voice FM’s new logo. Photo: ALISTAIR FINLAY

New look for city’s Voice

November 6, 2019 BY

BIG changes are happening at 99.9 Voice FM and to compliment them the community broadcaster has announced a fresh new brand.

Produced by prolific Ballarat designer Peter Lambert, Voice’s new logo incorporates key elements of what station is all about.

“Coming to a microphone was fairly quick,” Mr Lambert said. “But then it was a matter of finessing and working with that initial concept and trying to get it to work properly. There were a number on iterations to get it to its final form.”

Even if you don’t know him by name, you’ve seen Mr Lambert’s work across the city.

A designer for 40 years, he’s the talent behind things like the Eureka Memorial Park, and Her Majesty’s Theatre, signage and the ‘Ballarat Eureka’ special interest number plates. Mr Lambert said seeing his work used every day gives him a “buzz.”

“It’s quite gratifying,” he said.

The new Voice FM logo is part of a wider set of changes at the community radio station, including a relocation from the current Dawson Street South studios to Barkly Square.

“As part of the renewal of Voice FM we have launched a new logo, a refreshing new look and feel that supports change, new beginnings and a bright bold future for Ballarat’s community radio station,” said board member Mike Hills.

Mr Lambert said all the changes going on at Voice were a key factor in his design work.

“With the new board, the new logo just signals a fresh start,” he said.

Voice FM will begin broadcasting from its new home at Barkly Square on Sunday, 1 December.