Leading fashion retailer celebrating 36 years in business

SHE is celebrating 36 years in business this year so Wendy Richardson must be doing something right – a pioneer in fashion in this region, her signature store, Redgum Country has been at the forefront of fashion in the Mount Gambier retail landscape.

Wendy (pictured accepting one of the many awards her business has received) had been in retail since she was 15 and has always surrounded herself with amazing staff, also focussing on the need to cater for people of all shapes and sizes and with a myriad of tastes.

“We’ve certainly built up a reputation of good service and people trust us to give the right advice,” Wendy said. “And to have the mix of ages and styles also helps – it makes the store more accessible because there’s always someone who will understand exactly what you’re looking for.

“It’s why I keep such a variety of stock and why I have so many brands – I want people to be spoilt for choice.”

She might have been in retail since she was a teenager but she has lost none of her passion for service and making sure the customer gets what they want. She heads to Melbourne for regular buying trips and is always planning at least six months in advance to make sure her customers are browsing through the latest trends every time they step into the store.

“We have new stock arrive five days a week,” Wendy said. “There is always something new to look at.

“If you feel good about how you look, you do take a more positive outlook into everything you do in life – you don’t have to spend a lot of money, it’s about investing in the right pieces, getting the right advice.”

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