BUSINESS EXCELLENCE: Landmark transformation underway

A new era is dawning for the arts in Geelong and leading the charge is the city’s performing arts centre where a major redevelopment is currently underway.

Geelong Performing Arts Centre’s $38.5 million Ryrie Street Redevelopment, funded by the Victorian Government with some philanthropic support, will create a stunning new landmark in the heart of the cultural precinct.

Redevelopment will transform the streetscape, while vastly improving accessibility and the experience for artists and audiences.

The transformation of the centre is well underway and Geelong theatre-goers will soon be greeted by a striking new entrance, along with improved accessibility to the theatres, new rehearsal and dance studios, as well as taking the visitor experience ‘next-level’ with beautiful new foyer and bar areas.

A major public art commission will complete the design with an iconic artwork to be created for the centre’s eastern exterior wall.

The redevelopment will meet the needs of the city’s growing creative industry, with a space dedicated for use by creative practitioners and organisations.

Designed by international Melbourne-based architecture studio, HASSELL, and built by award-winning Kane Constructions, the project will redefine the centre.

The design blends the old and the new, introducing a modern translucent facade, and revealing the facade of the old Steeple Church.

Due for completion in mid-2019, the Ryrie Street Redevelopment will enable a greater number of people to access and enjoy the centre, and make Geelong even more attractive to new business, investors, tourists and residents.

The centre has remained a hive of activity throughout the redevelopment, with performances and events continuing in the theatres and foyer.