Style Xtra’s Linda Wigg, Mel McPherson, Kate Ewings (owner and lead stylist), Sonia Langley and Lauren Gleeson.

Dream Team of Property Staging is changing the home marketing game

June 6, 2019 BY

Getting your home to stand out in the property market has never been so important, says Kate Ewings from Geelong and Surf Coast property staging company Style Xtra.

The Style Xtra owner and lead stylist says lower prices as a result of the cooling property market can be offset by professional styling, preparation and the implementation of carefully selected furniture during the sale process.

“How your home looks in the photos and during inspections can make a huge difference to its appeal and, ultimately, how much a buyer may be prepared to pay,” says Kate, who has worked in the industry for almost a decade.

Kate says while owners spend thousands on the right real estate agent and accompanying photos, interior styling is undervalued and can play an integral role in selling your home.

“Taking a home and presenting it at its absolute best is what I love to do,” says Kate.

“A house that looks amazing in photos will evoke the emotional reaction that makes us want to buy the property.”

Kate’s all-female team assist in enhancing the appeal and marketability of properties, using a personalised approach. Style Xtra offers both property staging for vacant homes and pre-sale interior consulting, which includes a detailed report of the furniture already in the home.

It also features a room-by-room breakdown for the homeowner to work through in order to declutter and arrange spaces in time for the real estate campaign.

“We help sell homes – and by properly presenting your house and maximising its interior spaces you can add thousands to the sale price,” says Kate.

“The team all have input to choosing furniture, artwork and homewares, and the collective talent is invaluable. My team is focused on achieving brilliant results for our clients within eight hours.”

Kate says the competitive real estate market means property staging is now an expectation of the market and essential to the sales campaign.

“Property staging will highlight the space allowing potential buyers to visualise themselves living there,” she says.

“Homes that are professionally styled generally have less days on market and achieve higher prices.”

Style Xtra services all areas of Geelong, Surf Coast and the Bellarine Peninsula.

Phone Kate on 0418 135 130 or email her on kate@style-xtra.com. Style Xtra’s most recent work can be viewed on style-xtra.com.