Passion meets purpose

June 14, 2024 BY

Sociallight's Torquay Showroom is a space of beauty and refinement. Photos: SUPPLIED

Born out of a necessity for high-end lighting solutions, Socialight emerges as Geelong and the Surf Coast’s newest, and only, dedicated designer lighting showroom.

Socialight, a local, family-owned and operated business, opened its doors in September 2023 in Torquay’s West Coast Business Park.

Jake Hickey, the visionary behind Socialight, recognised the region’s need for a premium lighting store after spending over a decade as an electrician working within the Geelong and Surf Coast area.

He saw how impractical it was to direct his clients to Melbourne, or online, when searching for lights. After studying Lighting & Engineering Design at RMIT, Jake knew it was time to bring this long-nurtured business concept to life.


A warehouse with high ceilings and nestled amidst the vibrant retail area of Haystacks Drive, made Torquay’s West Coast Business Park an easy choice for Socialight’s first showroom.


Jake’s vision for the showroom was to create a space of beauty and refinement, a goal unequivocally achieved.


Socialight brings a fresh perspective to illuminating spaces, offering a curated collection of chic and contemporary lighting solutions that are as stylish as they are functional. With a strong emphasis on original design, hand-made craftsmanship and ethically sourced fittings, Socialight has meticulously sourced the very best lighting collection from world-leading designers, from Australia and abroad. This curated assortment includes pendants, wall lights, exterior fixtures, garden lights, lamps, fans, and an extensive technical range.


As soon as you step through the doors of the showroom, you’re greeted with a warm welcome and a sense of excitement. Unlike traditional lighting stores, Socialight isn’t just a place to shop for fixtures – it’s a destination where you can explore, be inspired, and with support from their in-store experts, discover the perfect lighting solution for your home or business.

There’s a number of lights on display in the showroom, however they are just a fraction of the collection.


The displayed lights represent just a fraction of their vast collection. With access to thousands of different lights and fittings, Socialight assures they can accommodate a wide range of budgets and styles.


Yet, what truly sets Socialight apart is their commitment to customer satisfaction within both retail and lighting design. With a dedicated team of lighting design and interior experts, they offer continuous support for all projects, no matter the size or scale. From complimentary in-store consultations to comprehensive lighting design services, each step is guided by their passion for excellence; ensuring every project is tailored to perfection.

For more information, head to socialight.com.au or follow them on Instagram @socialight_au


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