Grant District Council set to under go re-brand

DISTRICT Council of Grant will go ahead with updating its name to Southern Limestone Coast Council following a decision by elected members at the June 15 council meeting

The decision comes after six weeks of public consultation where the community was invited to provide feedback on council’s proposed updated branding identity, including the change of name and a new logo.

Mayor Kylie Boston said the consultation process had ultimately achieved its purpose by giving the community an opportunity to share their views on the proposal, which directly influenced the decision made by elected members.

“Whether through drop-in sessions, discussions, or online submissions, the input received has been invaluable. The depth of the feedback received demonstrates a strong level of community interest in Council’s future,” Mayor Boston said.

After minor amendments to the branding to reflect feedback received through consultation, the new name and logo will be rolled out progressively beginning July 1.

Preliminary changes will include signage at council’s principal office and updates to council’s online presence across social media.

Chief Executive Officer Gary Button said the changes were about consistency and future-proofing council’s communications while managing cost responsibly.

“Currently, our branding is inconsistent with four logos used across multiple locations and facilities, which can make it difficult for the community and visitors to connect these services back to council,” he said.

“This refresh will allow us to modernise our visual identity, improve digital usability and ensure brand recognition across all assets.

“We acknowledge there has been concern about the cost, however all external branding work has now been completed, and any further implementation will be delivered in-house in a staged and cost-effective way.”

Larger changes will be implemented gradually as the need to renew and update Council’s assets arises, noting that many signs and assets across the district are nearing the end of their useful life.

“Elected members take our responsibility for council’s finances very seriously,” Mayor Boston said.

“As part of our role, we oversee how public funds are managed and are ultimately responsible for approving the Annual Business Plan and Budget.

“A budget allocation of $50,000 was approved as part of that process to support the branding work, which has been carefully considered through our formal decision-making framework.”

Mayor Boston said the decision to change council’s name does not diminish council’s history but rather strengthens the organisation’s position for the future.

“We are proud to be the oldest continuous council in the Limestone Coast, and that history remains an important part of who we are,” Mayor Boston said.

“This change is about carrying that legacy forward under a name that better represents our region and the communities we serve.”

Mayor Boston emphasised that regardless of name or branding, Council’s core purpose will remain the same.

“Our responsibility is to serve and support our community and advocate strongly for our region – that commitment sits at the heart of everything we do,” Mayor Boston said.

“Council acknowledges and sincerely thanks all community members, stakeholders and contributors who took the time to engage with the consultation process.”