Tourism plan locked in

A REFRESHED vision to guide tourism across the Glenelg Shire over the next five years has been adopted by Council.

Councillors last night endorsed the Glenelg Shire Tourism Strategy 2026–2031 at the June Council Meeting.

Developed in partnership with community members and local industry stakeholders, the Strategy sets out a coordinated approach for Glenelg Shire to grow as a welcoming, distinctive and sustainable destination.

The Strategy is built around five key focus areas:

• Place, Nature and Cultural Experience

• Sustainable Visitor Economy

• Destination Awareness and Promotion

• Industry and Community Partnerships

• Access, Facilities and Visitor Readiness

The draft Strategy was endorsed for community consultation in February 2026, with feedback gathered from community members, businesses and industry stakeholders.

Feedback broadly supported the strategic direction and reinforced the relevance of the key themes identified through earlier engagement. It also highlighted the importance of addressing infrastructure challenges, as well as opportunities to strengthen destination promotion and local identity.

Insights from the consultation process have been incorporated into the final Strategy, ensuring strong alignment with community priorities.

“I want to sincerely thank every community member, business operator and industry partner who took the time to share their insights. Your input, whether through workshops, surveys or conversations, has been crucial in shaping this Strategy,” said Glenelg Shire Mayor Cr Karen Stephens.

“We heard clearly that our community sees real opportunities to grow our tourism brand and build on our year-round attractions, while also recognising the need to address key infrastructure challenges.

“This Strategy is about ensuring we grow in the right way. Through the five focus areas, Council can direct its efforts to support our tourism industry and grow visitation across the Shire.”

The Glenelg Shire Tourism Strategy 2026–2031 can be viewed via the Glenelg Shire Council website.