5 Reasons Real Estate Businesses Need IT Support

April 19, 2022 BY

Outsourcing reliable IT services for real estate businesses can provide many benefits. Read our blog to learn the top reasons why realtors need IT support.

In the real estate industry, the role of technology can’t be overemphasised. IT has become a fundamental part of how real estate businesses operate. Most realtors rely on technology to get the job done efficiently, from managing properties to conducting market research. Hence, keeping up with the latest technological trends can be challenging and time-consuming. That’s where IT support can help.

A Business IT Support provider is a team of IT professionals that helps entrepreneurs like you with your technology needs. They can take the burden off your shoulders, allowing you to focus on what you do best – selling properties. So, why do real estate businesses need IT support?

Here are five reasons:

1. High-end solutions to technical issues

While technology and software are a significant part of real estate businesses, they can also be a source of headaches when they break down. Hardware malfunction, internet speed connection and data breaches – and the list goes on. These technical issues are inevitably going to occur, leading to lost productivity.

Having a reliable IT support team can be a lifesaver in these situations. They can provide you with high-end solutions to promptly resolve any technical problems you may encounter. From data recovery to malware removal, they have the right tools and expertise to get your business back up and running in no time. (1)


2. Access to the latest technology

It’s no secret that the real estate industry is a lucrative business. Keeping up with the latest trends can be costly and time-consuming. Furthermore, investing in the latest gadgets and software is not always feasible. Luckily, you can gain a competitive edge over your rivals with the right tools and technology. With this, outsourcing your IT needs might be your best choice.

Instead of shouldering the entire cost, you can partner with an IT support company and get access to the latest technology. You don’t have to spend a fortune upgrading your systems; one of the most crucial aspects of any business.

These professionals can provide you with innovative solutions such as cloud-based applications and property management software. Such things can help streamline your day-to-day operations, making your business more efficient. On top of that, you’ll be able to take advantage of new tech features and functionalities as soon as they’re released.

3. Increased data security

Data security and privacy are the most critical concerns of any business. Since you deal with much personal and confidential information, it’s essential to have robust security measures in place. Even a minor data breach can cost you dearly regarding your reputation and finances.

According to research, corporate businesses encountered around 50% of cyber-attacks in 2021. The number of attacks increased by approximately 43%, which small companies being the prime target. Hence, only 14% are well-prepared to face such threats. It’s a worrying statistic, to say the least. (2)

IT support providers can help you strengthen your company’s data and systems against online security threats. They can conduct regular risk assessments and install the latest security patches and software. Moreover, they can create a data backup and recovery plan to minimise the damage in case of a breach. These IT experts will work tirelessly to keep your data safe and secure over time.


4. Boost marketing techniques

You may not realise it, but an IT support team can also help you with your marketing efforts. They’re well-versed in the latest digital marketing tools and trends. So, they can develop strategies to promote your brand and attract more clients.

For instance, IT support specialists can create a responsive website for your business or help you launch targeted online ads. These things can significantly boost your reach and visibility, driving more traffic to your site. And if done correctly, it could lead to an increase in sales and property profits.

Furthermore, these IT pros can offer valuable insights regarding marketing analytics, which can help you make better-informed decisions. They’ll be able to track your marketing campaign’s progress and evaluate its effectiveness. As a result, you can adjust your strategies accordingly and get the most out of your marketing budget. (3)


5. Better customer experience

Customers are the lifeblood of any business, and real estate is no different. If you want to succeed in this industry, you need to provide excellent customer service. After all, good customer experience is one of the deciding factors in choosing a reliable real estate company. (4)

IT support services can help you deliver top-notch customer service. They can develop custom-made applications and software that fits your business’s needs. Automated appointment scheduling, payment processing, price quotes, and estimating are some things they can do.

Businesses that exceed customer expectations are more likely to get repeat clients and may increase revenues by up to 4-8%. And with the help of IT support, you can create a loyal customer base that’ll keep coming back for all their real estate needs. (4)



As you can see, IT support is essential for real estate businesses. They’re beneficial in many ways, from technical aspects of your business to marketing and customer service efforts.

Now that you know all the benefits of IT support, it may be time for you to evaluate whether or not your real estate firm needs it. Let your business goals be your guide in making this decision.



1. “9 Benefits Of Outsourcing IT Support Services For Businesses” Source: https://newmediaservices.com.au/importance-of-it-support-services/

2. “Cybersecurity in 2022 – A Fresh Look at Some Very Alarming Stats” Source: https://www.forbes.com/sites/chuckbrooks/2022/01/21/cybersecurity-in-2022–a-fresh-look-at-some-very-alarming-stats/?sh=5fcd6d8a6b61

3. “The Importance of IT Support for your Business” Source: https://www.spidergroup.com/blog/the-importance-of-it-support-for-your-business

4. “The Importance of Customer Service in Real Estate (And Why Some Teams Are Leaving ‘CS’ Behind)” Source: https://www.preclose.com/post/importance-of-customer-service-real-estate