Get real warmth at Illusion

May 9, 2019 BY

Illusion Gas Log Fires and Ultimate Wood Heaters have really stamped their dominance in the Australian home heating market, growing their business exponentially over the past decade.

They are now Australia’s largest manufacturer and retailer of gas log fires and wood heaters.

When senior management was asked what the key to their success was, they said, “It was a simple formula, really, produce an exceptional product, manufactured right here in Australia, open the doors to the general public and offer them a great price”.

“We are in a time where home heating has really experienced some challenges, with the rising cost of electricity and a lack of affordable options in market.”

Illusion Gas Log Fires fills this void, providing an affordable, quality and Australian-made solution.

One thing Illusion has really focused on after so long in the business is the needs of their customers.

As such, they have added significant resources to their after-sales service and focused on innovation, engineering and design, with several new fireplace designs having been released this year already.

“Is it really possible to be the biggest and the best?

“We certainly think so. We are a volume-based retailer and we manufacture our products right here, so we control the quality, the service and the price. When you have those three things going for you, it is always going to be hard to look past us and that’s the way we like it.”

Illusion are releasing even more new exciting designs later this year, as well as extending a 36-month interest-free finance offer to consumers for the first time.

This means that there are no more excuses to add value to your home and stay warm this winter.

For more information on Illusion Gas Log Fires, their store locations and their current sales, please visit the website at